Amazon India Online Shopping and Payments (Android) IN - Non incent

For direct sources onlyPlease note that the report will be shared with the client.Please note that the client is passing by. These could be Engagement, Register, Purchase or anything.We have named them as Registration & TransactionBilling will be done on pro rata basis if conversion is not met according to the number of non-fraud installs.PFB the fraud parameters basis which the deductions will be applicable.The table clearly mentions the rules in place and how the deductions will be calculated.Please feel free to get back in case of any clarifications.Mfilterit Reason Codes /Fraud categoryFraud RuleDeduction RuleNON_PLAY_STOREInstalls driven by using APK installs rather than Google Play Store. Impacts advertiser by reducing installs visible on App Store.No Payment for transactions reported in this category. It will be calculated daily.1. Older app versions upto 1 year have been whitelisted (attached is the list) for handling pre-embed installs possibility.  2. For brands where we do not have Preloads - Samsung, Huawei, Lenovo, Motorola & Asus, there will be no whitelistingClick SpamWhere Fraudsters fire fake clicks to capture organic traffic by misuse of Last click Attribution model.No Payment for transactions reported in this category. It will be calculated daily.For June we have agreed to a threshold of 15%, where for > 24 hours, we keep a max limit of 15% beyond which deductions start. Later on, we will gradually reduce this limit of 15% to 10% and 5%.FAKE_ATRIBUTIONMonitoring of click to Install time difference and flagging of where CTI is too small. Current threshold is 10secs, but this would be reviewed regularly and changedNo Payment for transactions reported in this category. It will be calculated daily.DUPLICATE_USERWhere there are duplicate identifiers coming (eg androidId / IMEI) even though the GAID is duplicate.No Payment for transactions reported in this category. It will be calculated daily.DeviceDistribution and repetition patterns of make Model / Android OS are monitored to check for fraud. If concentration heavy compared to other channels, then flagged  as fraudThe process setup is on this sequence where we will flag them as suspicious and the partner needs to justify and explain a specific behavior. Accordingly the installs will be marked fraudulent or clean by the end of the monthOSFAKE_DEVICEThe device is tampered, modified or a emulator/simulator.No Payment for transactions reported in this category. It will be calculated daily.VIRTUAL_NETWORKThe Click or Conversion IP used belongs to VPNs/Proxies / TOR Exit Points / Cloud Server Hosting ServicesNo Payment for transactions reported in this category. It will be calculated daily.CLICK UNDERIncent Fraud (where non-incent campaign is executed on incent walls) or invalid clicks which are triggered in the background, without the user actually clicking on the ad.No payment for any incent fraud from any non-incent partner. We will deduct this at the end of the month.
Not Allowed Adult traffic
Not Allowed Incentivized traffic
Not Allowed Pop traffic
Not Allowed Re-brokering affiliate
Not Allowed Bot traffic
Not Allowed Misleading
Not Allowed Invalid or duplicate leads
Not Allowed Fraud traffic
KPI is accepted.